What is the Softsoap controversy? Unpacking deceptive antibacterial claims
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4 min read
In 2015, a class-action lawsuit was settled against Colgate-Palmolive, forcing the company to remove certain claims from its Softsoap antibacterial products. This major legal action answered the question, "What is the Softsoap controversy?" by exposing questionable marketing tactics related to a common antibacterial ingredient.
