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Tag: Brand evolution

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Is Lime Crime Still in Business? Exploring the Brand's Evolution

4 min read
In early 2025, a significant announcement from the brand created confusion among fans, prompting many to question, **Is Lime Crime still in business?** Once a cult favorite known for its vibrant cosmetics, the vegan and cruelty-free company has, in fact, taken a new strategic direction, ceasing makeup sales to focus on another product category.