Who Owns Routine Wellness? Untangling the Ownership of Multiple 'Routine' Brands
•
4 min read
The wellness industry sees countless brands emerge, yet consumer confusion arises when multiple companies share a similar name and market space. When asking “Who owns Routine Wellness?”, the answer is surprisingly complex, involving two distinct businesses—a Canadian-based personal care line and a US-based wellness supplement provider—both operating under or adjacent to the 'Routine' name. This article clarifies the different entities and their respective ownership structures to help consumers make informed choices.
