What has happened to Irish Spring soap?: The 2022 formula change and consumer backlash
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4 min read
Following a major reformulation in February 2022, countless long-time customers noticed a significant change to their beloved product, prompting many to ask, "What has happened to Irish Spring soap?". This overhaul by Colgate-Palmolive included a new scent, different ingredients, and updated packaging, which sparked considerable consumer backlash.
