Tag: Medical marketing

Over the last few decades, the marketing mix framework has expanded from 4Ps to a more comprehensive model, significantly influencing the healthcare sector. However, in the medical field, the question of what are the 7Ps in medical? does not have a single answer, as the acronym refers to different concepts depending on the context—from healthcare marketing strategy to clinical patient care protocols.

According to a study on consumer perception, up to 90% of snap judgments about a brand can be based on color alone. For health logos, this means that color isn't just an aesthetic choice; it’s a powerful communication tool. Understanding the psychology of color is essential for anyone looking to convey trust, healing, or innovation in the healthcare space. This guide explores the most common and effective colors used for health logos and why they work.