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What do doctors call their customers?

3 min read

While the business world has 'customers,' healthcare operates differently. A 2019 scoping review found that most healthcare recipients prefer the traditional term 'patient' over alternatives like 'client' or 'consumer'. So, what do doctors call their customers?

Quick Summary

Most doctors traditionally use the term "patient" to refer to the individuals they treat, reflecting a long-standing medical model rooted in the individual's condition. While modern debates explore alternatives like 'client' or 'consumer,' 'patient' remains the most common and widely preferred term in clinical settings.

Key Points

  • Official Term: Doctors refer to the people they treat as 'patients,' not customers.

  • Etymological Roots: The word 'patient' comes from the Latin 'patiens,' meaning 'one who suffers,' and reflects a traditional view of the doctor-patient relationship.

  • Debate over Terminology: Modern debates propose 'client' or 'consumer' to emphasize a more collaborative and empowered role for the individual.

  • Different Contexts: 'Client' is often used in mental health and counseling, while 'consumer' is more common in discussions of managed care and healthcare business.

  • Patient Preference: Studies have shown that many people still prefer the traditional term 'patient,' though preferences can vary.

In This Article

Understanding the Terminology: Patient vs. Customer

While businesses refer to people who buy their goods and services as customers, the medical field uses very different terminology. This distinction is not arbitrary; it's rooted in the historical, ethical, and practical realities of the doctor-patient relationship. The idea of a 'customer' implies a commercial transaction between equals, where the customer is always right. In contrast, the 'patient-physician' relationship is built on a foundation of trust, vulnerability, and a fiduciary duty, where the physician is ethically and legally obligated to act in the patient's best interest.

The Etymology of 'Patient'

The word 'patient' comes from the Latin word patiens, which means 'one who suffers' or 'to bear, endure'. This root etymology suggests a traditional, paternalistic view of medicine, where the doctor is the active party (the healer) and the patient is the passive recipient of care (the one who endures). While modern medicine has moved towards a more collaborative, shared-decision-making model, the word has retained its significance. It signifies a relationship centered around the vulnerability of illness and the compassionate care required.

The Rise of Alternative Terms

In recent decades, a growing movement has advocated for changing the language used in healthcare to reflect a more empowering and egalitarian relationship. Terms such as 'client,' 'consumer,' and 'health service user' have been proposed as alternatives. Proponents argue that these terms shift the focus from a passive, illness-centric model to an active, wellness-oriented one.

  • Client: Popular in the mental health field and counseling, the term 'client' suggests a collaborative, professional relationship. It was adopted partly as a rejection of the more medical-model-focused 'patient.' However, some medical associations argue against this, stating it overly emphasizes a commercial relationship.
  • Consumer: The term 'consumer' has gained traction with the rise of managed care and the commodification of healthcare services. It frames the individual as an active participant who makes informed choices in a healthcare marketplace. While some see this as empowering, others worry it diminishes the unique, compassionate nature of medicine by reducing it to a business transaction.
  • Health Service User: A more neutral term, 'health service user' focuses on the action of using a service rather than the individual's state of being. It's often used in public health settings and research to encompass anyone who interacts with the healthcare system.

The Patient's Preference

Does the terminology matter to the individuals receiving care? A 2019 scoping review synthesized studies examining terminology preferences across various healthcare contexts. The findings revealed that 'patient' remains the preferred term for many individuals in general clinical settings. However, some mental health patients did express a preference for 'client.' Ultimately, preferences can vary, and open communication is key.

The Legal and Ethical Ramifications

From a legal standpoint, the establishment of a 'patient-physician' relationship carries specific legal and ethical duties. This relationship is distinct from a commercial vendor-customer dynamic. For example, the American Medical Association's Code of Medical Ethics highlights the ethical responsibility of physicians to place patients' welfare above self-interest. The use of the term 'patient' reinforces this special, fiduciary relationship built on trust.

A Comparative Look at Terminology

Feature Patient Client Consumer
Etymology Latin 'patiens,' meaning 'one who suffers' Latin 'cliens,' meaning 'dependent of a patron' From 'consume,' meaning to buy or use
Relationship Dynamic Fiduciary; doctor is expert and patient is vulnerable Collaborative and professional; seeker of expert advice Transactional; customer in a marketplace
Primary Context Medical and clinical settings, general practice Mental health, counseling, social work Managed care, healthcare business, policy
Implied Role Recipient of medical care Active participant in professional services Informed buyer of healthcare services

Conclusion

While the healthcare industry continues to evolve and embrace more patient-centered approaches, the term 'patient' remains the standard and most widely accepted term for individuals receiving medical care. The debate over terminology, however, is a valuable exercise that highlights the changing dynamics of healthcare, emphasizing the need for a collaborative relationship that respects patient autonomy and dignity. Ultimately, the best approach is to listen to the individual's preference whenever possible, though 'patient' is a universally understood and appropriate term in clinical settings. For further reading on the ethics of the patient-physician relationship, you can consult resources from the National Institutes of Health.

Frequently Asked Questions

A patient is an individual receiving medical treatment for an illness or condition within a traditional medical model. A client, often used in mental health and counseling, implies a more collaborative relationship where the individual seeks professional advice or services rather than passive treatment.

The term 'customer' implies a commercial transaction, which can detract from the unique, fiduciary nature of the doctor-patient relationship built on trust and the physician's ethical duty to act in the patient's best interest. 'Patient' highlights the compassionate and clinical aspects of care.

While the term 'health consumer' is used in discussions about managed care, policy, and marketing, it is not the standard term used by doctors when referring to individuals in a clinical setting. It represents a different way of viewing the healthcare dynamic, from a transactional perspective.

Most medical doctors and psychiatrists use the term 'patient.' However, other professionals, such as counselors, social workers, and psychologists, may prefer 'client' to reflect a non-medical, collaborative relationship.

Legally, a patient-physician relationship is a contract that comes with specific duties for the physician, such as providing continuous care or properly terminating the relationship. It is a legally recognized bond that goes beyond a simple service-for-payment exchange.

Terminology can influence the dynamic of the relationship. Some people prefer 'client' to feel more empowered, while others prefer 'patient' for its traditional and compassionate connotations. The best approach is for healthcare professionals to consider the individual's preference.

The debate stems from a shift away from the traditional, paternalistic medical model towards a more patient-centered approach. It questions whether older terms accurately reflect the collaborative nature of modern healthcare, where individuals are encouraged to be more active partners in their own wellness.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.