What are Marlboro light cigarettes called now?: The rebranding and public health implications
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4 min read
In 2010, the U.S. Food and Drug Administration (FDA) banned the use of misleading descriptors like "light" and "mild" on cigarette packaging. This regulatory action is why people asking **what are Marlboro light cigarettes called now?** need to know about the significant rebranding effort that resulted in color-coded names, intended to prevent consumer confusion regarding purported reduced health risks.