Understanding What Products Does Dana White Endorse for Health and Fitness

September 30, 2025 •

4 min read

Following a serious health diagnosis in 2022, UFC president Dana White underwent a radical health transformation, leading to significant interest in his wellness regimen. This dramatic change has put a spotlight on the question: what products does Dana White endorse, particularly those related to his health and fitness journey?

Quick Summary

This article explores Dana White's various personal and business-related product endorsements, detailing his health transformation and the 'Superhuman Protocol' he credits for his fitness. It differentiates between products he personally uses, like specific supplements and lifestyle devices, and those his companies endorse, such as Phorm Energy and Bud Light.

Key Points

Health Scare Catalyst: Dana White’s dramatic health and fitness transformation was prompted by a 2022 health scare and a 10-year life expectancy diagnosis from biologist Gary Brecka.
'Superhuman Protocol': White follows Brecka's 'Superhuman Protocol,' which includes biohacking techniques like cold plunging, red light therapy, and PEMF pads, in addition to a strict diet.
Supplements Used: He has publicly discussed using supplements such as trimethylglycine to address specific deficiencies, which helped lower his blood pressure.
Personal Health vs. Business Endorsements: It is important to distinguish between health practices he personally uses and the commercial products he endorses through his various businesses, like the UFC.
Key Endorsed Products: Notable products include Phorm Energy (a personal venture) and UFC sponsors like Bud Light. He also has ownership in brands such as Howler Head Whiskey and Happy Dad.
Impact on Public Image: White's health journey has become a central theme in his public commentary, emphasizing fitness, nutrition, and lifestyle changes, inspiring many of his followers.

The Catalyst for Change: Dana White's Health Scare

In 2022, Dana White received a grim prognosis from biologist Gary Brecka, who warned that White had only a decade left to live if he continued his unhealthy lifestyle. At the time, White was reportedly over 300 pounds and suffering from high blood pressure. This shocking news prompted a massive overhaul of his diet, exercise, and overall wellness approach, leading to a significant weight loss and a dramatic improvement in his health.

The 'Superhuman Protocol' and Associated Products

Central to White's health turnaround is the 'Superhuman Protocol,' a regimen developed by Gary Brecka. This protocol relies on several practices and products aimed at optimizing health and longevity. Some of the methods White has adopted include cold plunging, red light therapy, and using PEMF (Pulsed Electromagnetic Field) pads. These therapies are often paired with targeted supplementation to address specific nutritional deficiencies.

White has spoken specifically about taking the amino acid trimethylglycine, which helped to metabolize his dangerously high homocysteine levels and subsequently lowered his blood pressure. His close association with Gary Brecka and the 10X Health System has led to a great deal of public interest in the specific supplements and techniques he uses.

Dana White's Personal Product Endorsements

While White is selective with personal endorsements, his recognizable role in the UFC and his own companies means he has a significant presence in the market. His personal endorsements often reflect his business interests.

Phorm Energy: In May 2025, White co-founded Phorm Energy, a zero-sugar energy drink, in a joint venture with Anheuser-Busch and 1st Phorm. This was a direct personal venture tied to his public persona.
Slate Milk: White has stated his love for Slate Milk, which became an official UFC marketing partner in 2023, showcasing an instance where a personal preference led to a business relationship.

Business-Driven Partnerships and Endorsements

Beyond his personal choices, many products are associated with Dana White through the UFC and Power Slap, his other business ventures. These are important to distinguish from his personal use.

Bud Light: White and the UFC announced a major multi-year sponsorship deal with Anheuser-Busch in 2023, making Bud Light a heavily promoted partner across UFC content.
Howler Head Whiskey & Happy Dad: White has ownership in these brands, which are heavily promoted in connection with his various enterprises.
Power Slap Sponsors: Endorsements for the Power Slap league include companies like Kudo Snacks, VeChain, and Double Eagle Injury Law.

The Importance of Health in White's Public Image

Dana White’s health journey has become a central part of his public image, often discussed on podcasts and in interviews. He frequently discusses his diet, including his keto-style focus on high-quality proteins and healthy fats, as well as his commitment to consistent exercise, including weight training and diverse workout routines. This focus on wellness has inspired many and provides context for the endorsements he chooses.

Comparing Dana White's Personal and Business-Related Endorsements

To understand the full scope of what products Dana White endorses, it’s helpful to differentiate between his personal health choices and the commercial deals of his companies.


Product Category	Personal Health Use	Business Endorsement	Notes
Energy Drinks	Unspecified personal use, but a key business venture with Phorm Energy.	Phorm Energy (co-founder), Monster Energy (long-standing UFC partner).	White’s name is directly tied to the creation and promotion of Phorm Energy.
Dietary Supplements	Trimethylglycine, and possibly others recommended by Gary Brecka.	10X Health System (implied via Gary Brecka association), but no direct personal endorsement on record.	White’s association with Brecka puts a spotlight on 10X Health products, though this is distinct from his personal use.
Lifestyle/Therapy	Cold plunging, red light therapy, PEMF pads.	Not specifically marketed as business endorsements.	These are personal health practices, not commercial deals.
Beverages	Water, keto-friendly drinks	Bud Light, Howler Head Whiskey, Happy Dad.	These are significant sponsorship and ownership deals for the UFC and White’s other ventures.
Other	Whole foods, lean proteins, avocados.	Reebok (past UFC partner), Harley-Davidson, Toyo Tires.	While some products like Slate Milk started as personal favorites, they became business deals.

Conclusion

Dana White's endorsements are a mix of personal health products and large-scale business sponsorships connected to his role as a prominent figure in combat sports and media. His public health transformation, driven by a life-altering diagnosis and the guidance of Gary Brecka, provides the personal context behind his focus on wellness-oriented practices and some associated supplements. For the public, understanding the distinction between his personal regimen and his corporate partnerships is key. While he personally uses advanced health protocols and supplements like trimethylglycine, his larger corporate deals involve beverages and other consumer goods. His journey from a serious health risk to a proponent of biohacking and disciplined fitness underscores a powerful message about taking charge of one's well-being, influencing not just his business decisions but his public persona as well. For more on his recent wellness journey, insights are available via Men's Health UK.

Frequently Asked Questions

After a health scare in 2022, Dana White adopted the 'Superhuman Protocol' from biologist Gary Brecka, which involves a ketogenic diet, cold plunging, red light therapy, and using PEMF pads.

Yes, Dana White has mentioned taking specific supplements, including the amino acid trimethylglycine, to correct his high homocysteine levels and help with blood pressure.

Phorm Energy is a zero-sugar energy drink co-founded by Dana White in 2025. It is a joint venture with Anheuser-Busch and 1st Phorm.

While Dana White is closely associated with biologist Gary Brecka, the founder of the 10X Health System, his direct endorsement of all its products is not on record. He does, however, follow Brecka's protocol.

His personal endorsements relate to products he personally uses and promotes for his health, like certain supplements. His business partnerships, like the Bud Light deal for the UFC, are corporate sponsorships for his ventures.

Following his health scare, White adopted a strict keto-style diet, focusing on whole foods like high-quality proteins, healthy fats from avocados, and berries.

In addition to diet and exercise, White incorporates cold plunging, red light therapy, and oxygen therapy into his regimen.

Through his businesses like the UFC and Power Slap, he endorses a range of products including Bud Light, Howler Head Whiskey, Happy Dad, and had past affiliations with Reebok and Harley-Davidson.