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Which is better, White Claw or Truly?: A Hard Seltzer Health Comparison

4 min read

In recent years, the hard seltzer market has exploded, with one industry report noting that over half of U.S. adults who drink alcohol have at least one weekly. This surge in popularity brings a common question for health-conscious consumers: which is better, White Claw or Truly? While both are marketed as low-calorie, low-carb options, a closer look at their nutritional profiles, ingredients, and overall health implications reveals more than meets the eye.

Quick Summary

While both brands offer low-calorie, low-carb options, subtle differences exist in their ingredients, carb count, and flavor variety. The best choice depends on individual preference, dietary needs, and consumption habits. All alcohol, including hard seltzer, should be enjoyed in moderation.

Key Points

  • Nutritional Equivalence: Standard 12oz cans of White Claw and Truly are nearly identical with about 100 calories and 5% ABV, though Truly may have slightly lower carbs/sugar depending on the product.

  • Gluten-Free Status: Both hard seltzers are gluten-free, making them suitable for those with celiac disease or gluten sensitivities.

  • Ingredients and Flavor: Both use a fermented sugar alcohol base and natural flavors. Truly often offers more flavors, while White Claw may have simpler flavor profiles.

  • Health Halo Warning: While lower in calories than some alcoholic drinks, hard seltzers provide empty calories and should not be mistaken for health foods.

  • Moderation is Paramount: The most significant health consideration is limiting total alcohol consumption, as excessive intake is linked to serious health problems, regardless of the brand.

  • Product Line Differences: Higher-ABV versions (Surge, Extra) have more calories and sugar, so always read the label, especially if watching intake.

  • Dehydration Risk: Like all alcohol, hard seltzers can cause dehydration due to their diuretic effect, so it is important to also drink water.

In This Article

A Detailed Nutritional Showdown

On the surface, a standard 12-ounce can of White Claw and Truly appear nearly identical, both containing approximately 100 calories and 5% alcohol by volume (ABV). However, a closer look at the macronutrient details reveals minor distinctions that could matter for those adhering to strict dietary plans like keto. For instance, an analysis of some standard flavors shows Truly with 1 gram of sugar and 1 gram of carbs, while White Claw has 2 grams of sugar and 2 grams of carbs. It's crucial to note that these figures can vary by flavor and specific product line, so checking the label is always recommended.

The 'Health Halo' Effect

It's easy to fall prey to the “health halo” effect of hard seltzers, where their low-calorie count makes them seem like a truly healthy beverage. However, nutritionists emphasize that these are still alcoholic beverages providing empty calories with no nutritional value. All alcohol should be consumed in moderation, and no amount can be considered 'healthy'. For those comparing hard seltzers to other alcoholic drinks, it's true that they often have fewer calories and carbs than regular beer or many sugary cocktails. However, comparing them to a light beer often shows a much smaller difference.

Ingredients and Production: Beyond the Label

Both White Claw and Truly create their alcohol base by fermenting cane sugar, making both products gluten-free. This makes them a suitable option for individuals with gluten sensitivities or celiac disease, unlike traditional beer, which contains gluten. The primary differences come down to the flavoring. While both use seltzer water, a gluten-free alcohol base, and natural flavors, the specific combination and source can differ. Some Truly varieties include real fruit juice concentrates, alongside natural flavors and sweeteners like sucralose and acesulfame potassium. White Claw prides itself on using simple ingredients with natural flavors, without artificial sweeteners or colors. However, this is largely dependent on the product line.

Comparing Core Flavors

When it comes to flavor, the preference is entirely subjective and often a point of heated debate among fans. In taste tests, both have received praise for different reasons. Some have found White Claw to have a crisper, simpler fruit flavor, while others prefer Truly's more complex, layered flavor profiles. Truly also typically offers a wider and more experimental range of flavors across its different product lines.

Additional Considerations: Alcohol and Your Health

Beyond the head-to-head comparison, it's vital to remember that moderate consumption of alcohol is key to general health, regardless of the beverage. Excessive alcohol intake carries numerous risks, including liver disease, dehydration, and increased risk of certain cancers. The American Institute for Cancer Research (AICR) recommends limiting alcohol intake to no more than one drink a day for women and two for men for cancer prevention. It's also easy to over-consume hard seltzers due to their light, refreshing nature, which can lead to rapid intake and increased alcohol effects.

White Claw vs. Truly: A Comparison Table

Feature White Claw (Standard 12oz) Truly (Standard 12oz)
Calories 100 100
Alcohol By Volume (ABV) 5% 5%
Carbohydrates 2g (check specific label) 1g-2g (check specific label)
Sugars 2g (check specific label) 1g-2g (check specific label)
Gluten-Free Yes Yes
Ingredient Base Fermented sugar Fermented cane sugar
Flavor Variety Standard flavors, Hard Tea, Surge Broader flavor range, Hard Tea, Extra Hard, Punch

Who is the Winner?

Ultimately, deciding which is better, White Claw or Truly, is a matter of personal preference and specific health goals. For someone prioritizing minimal carbs and sugar, Truly has historically had a slight edge in its standard offerings. However, for those who prefer simpler ingredients or a specific flavor profile, White Claw might be the better choice. The good news is that both brands are gluten-free and have comparable calorie counts and ABV levels. The most important health takeaway, regardless of brand, is to enjoy these beverages in moderation and not to mistake them for a health drink.

For more information on the facts about hard seltzers and responsible drinking, consult reliable sources like WebMD.

Conclusion: Making the Right Choice for You

In the grand scheme of general health, the differences between White Claw and Truly are minor, and neither can be considered a truly healthy beverage. The perceived healthiness comes from their comparison to more caloric alcoholic options. Your choice should come down to which flavor you prefer and which brand aligns with your specific dietary needs, such as a desire for marginally lower carbs. Remember, the core health principle is moderation, and that holds true for any alcoholic beverage you choose to enjoy.


Key Takeaways

  • Nearly Identical Nutrition: Both standard White Claw and Truly contain approximately 100 calories and 5% ABV per 12oz can, making them very similar nutritionally.
  • Subtle Carb Differences: Historically, Truly has had slightly fewer carbs and sugars in its standard products, but this can vary by flavor and product line.
  • Flavor Preference is Key: Truly generally offers a larger flavor variety, but taste is subjective, and reviews are mixed on which brand has a superior flavor.
  • Moderation is Essential: Both are alcoholic beverages with empty calories and carry health risks associated with excessive alcohol consumption. Moderation is vital.
  • Both are Gluten-Free: Both brands use fermented sugar as their alcohol base, making them naturally gluten-free and a safe choice for those with gluten intolerance.
  • Check the Label: Always check the nutrition facts on the specific product, especially with flavored varieties and higher-ABV options, as these can differ.

Frequently Asked Questions

Yes, both White Claw and Truly can fit into a ketogenic diet due to their low carbohydrate content. However, Truly's standard varieties typically have 1g of carbs and sugar, while White Claw has 2g, so checking the specific product is recommended.

Not necessarily. While hard seltzers may be lower in calories and carbs than many regular beers, they are often similar to light beers. Neither provides significant nutritional value, and excessive consumption of any alcohol is detrimental to health.

Truly typically offers a wider and more experimental variety of flavors than White Claw, though both brands regularly release new options.

Yes, hard seltzers, like any alcoholic beverage, can contribute to dehydration. Alcohol is a diuretic, which increases urination. It's important to drink water alongside hard seltzers to stay hydrated.

Yes, both White Claw and Truly are made with a gluten-free alcohol base, making them a safe choice for those with gluten sensitivities or celiac disease.

Taste is subjective and varies by individual. Some have reported White Claw offers a crisper, simpler flavor, while others prefer Truly's more complex, fruit-forward options. Personal experimentation is the best way to determine your favorite.

Based on standard offerings, Truly often has less sugar per 12oz can (1g) compared to White Claw (2g), but checking the label for specific varieties is crucial.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.